We are proud to announce that The Cliff Hotel & Spa will host the inaugural Walk The Cliff fashion weekend from October 2 to 4, 2026, in Negril, Jamaica.
This will be a celebration of fashion, culture, and place, and the beginning of what we intend to support as an important annual destination event for Jamaica.
Across three distinct runway presentations, Bridal, Beach & Swimwear, and Evening Elegance, Walk The Cliff will showcase Jamaican designers and models in a setting defined by beauty, intimacy, and purpose. We are honored to create a platform that centers Jamaican talent and presents it as elevated, international, and unmistakably rooted in the island.
We are also delighted to be partnering with a wonderful group of wineries to bring another layer of sophistication and shared pleasure to the weekend.
At The Cliff, we believe luxury is most powerful when it is intentional. Not louder, but finer. Not crowded, but curated. Not performative, but deeply felt. That belief has shaped our vision for the property, and it is very much at the heart of Walk The Cliff.
This is not simply a fashion event. It is a statement about where thoughtful hospitality, creative talent, and conscious travel can meet. It is an opportunity to bring guests to Negril in a way that celebrates Jamaican excellence while inviting a deeper, more meaningful connection to the destination.
We see Walk The Cliff as more than a weekend. We see it as the beginning of a new tradition, one that brings together designers, models, creators, tastemakers, partners, and guests in one of the most dramatic and beautiful settings in the Caribbean.
For us, this is also a statement of belief. Belief in Jamaica’s creative future. Belief in Negril as a stage for world-class cultural experiences. Belief that fashion, hospitality, and place can come together in a way that is both globally relevant and deeply personal.
We are excited for what is ahead, grateful for the conversations and early support that are helping shape this vision, and deeply honored that this new chapter will unfold at The Cliff.
Walk The Cliff Negril Jamacia is happening.
We look forward to welcoming friends, partners, designers, creators, and guests to Negril, and to sharing something truly special beneath the almond tree.